Miles worked with the organisers of Fusion to deliver a headline commercial partner. In it’s 3rd year, Fusion Festival is the Midlands’ only pure pop festival; targeting families and teens. The festival offers national media reach and engagement for relevant brands.
Miles presented the opportunity to Vimto International’s media agency, MEC (WPP), proposing alignment with Vimto’s core objective to drive brand awareness, increase brand value and drive trial within mums and teens in the Midlands.
Fusion Festival presents the perfect environment to engage with Vimto’s core audience and delivers positive association with key pop talent.