Vimto

Challenge

Miles worked with the organisers of Fusion to deliver a headline commercial partner. In it’s 3rd year, Fusion Festival is the Midlands’ only pure pop festival; targeting families and teens. The festival offers national media reach and engagement for relevant brands.

 

Solution

Miles presented the opportunity to Vimto International’s media agency, MEC (WPP), proposing alignment with Vimto’s core objective to drive brand awareness, increase brand value and drive trial within mums and teens in the Midlands.

 

Value

Fusion Festival presents the perfect environment to engage with Vimto’s core audience and delivers positive association with key pop talent.

Fusion offers Vimto a 360 partnership across experiential, radio, digital and OOH and has been Vimto’s first ever music event partnership.WEB_Fusion_Festival_Vimto-20150212092517756



Artists We Work With