Miles worked with clients The Football Association and agency Mischief PR to find an artist that connected with the FA brand values and is genuinely passionate about women’s football. Their aim was to promote the Continental Cup Final between Arsenal Ladies and Manchester City Women.
Miles suggested X-Factor winner Sam Bailey. Sam not only aligned with the demographic well; we also knew she was passionate about women’s football. Miles negotiated terms – direct with artists management – and ensured seamless delivery to The Football Association Women’s Super League.
‘Everything went really well. Sam was great, loved the game and client was happy with her involvement, so it’s been a really successful partnership!’
Ourhai Turkhan @ Mischief PR
Miles continues to work with Mischief PR.