Miles worked with Mischief PR and their client – Swedish breakfast brand Oatly – to source headline talent for the first Oatly Break-Fest in South London’s Brockwell Park. The brief was to source an up and coming artist that could identify with the brand ethics of Oatly and would deliver equity for the brand.
Based on the event locality and budget Miles presented Kyla La Grange to Mischief & Oatly, negotiated the contract and ensured seamless delivery through the event.
‘Working with Miles has been a great experience all round. Miles suggestion of Kyla La Grange for the activity really was bang on. She was the perfect headliner for us, delivering in all key areas, from media, feel of the event, right down to her personality and experiences with alternative milks!’
David Wade @ Mischief PR