Miles was tasked with approaching Lady GaGa’s management to secure the artist as Global-Guest-Editor-In-Chief for Metro International.
Miles successfully negotiated with Lady GaGa’s management for her to take up the post of Global-Editor-In-Chief for one full day, working very closely with both parties to ensure ongoing alignment.
The campaign exceeded all expectations: Metro delivered a powerful and innovative campaign that ended up touching more than 800 million people around the globe. Lady Gaga secured a unique and alternative global forum in the week of release of her second album ‘Born This Way’.
Metro has subsequently re-hired Miles to source another major personality for its next Global Editor campaign… watch this space!