Miles was tasked by Intu Merry Hill to source a band to switch on the shopping centre’s Christmas lights.

We needed a band that would attract a crowd and put on a good show for Birmingham’s Christmas shoppers: it’s no easy feat to engage all demographics.



Working with a tight brief and budget, Miles presented Little Mix; negotiating the deal directly with management, which included a special concert from the band at the switch-on.



8,000 excited shoppers attended the Light Switch on to see Little Mix: Intu’s biggest numbers yet!

little mix xmas lights

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