Intu

Challenge

Miles was tasked by Intu Merry Hill to source a band to switch on the shopping centre’s Christmas lights.

We needed a band that would attract a crowd and put on a good show for Birmingham’s Christmas shoppers: it’s no easy feat to engage all demographics.

 

Solution

Working with a tight brief and budget, Miles presented Little Mix; negotiating the deal directly with management, which included a special concert from the band at the switch-on.

 

Value

8,000 excited shoppers attended the Light Switch on to see Little Mix: Intu’s biggest numbers yet!

little mix xmas lights



Artists We Work With