Sony needed to activate a targeted messaging campaign to drive engagement and awareness of the new Hi-Res Walkman.
A series of video content featuring a variety of artists and technicians explored the power of hi-res audio in achieving sound excellence in any environment.
Miles was challenged to find a high profile, well respected artist with a lot to say about audio quality!
Miles proposed and sourced Moby for this hero piece and worked direct with artist management; participating in creative ideation, negotiating masters & publishing rights and working all the way in collaboration with Bauer Media for key titles MOJO and Q to deliver compelling and authentic Sony branded content.
800K view of the Moby content in 5 weeks. Highest viewed branded content video of the campaign.