Batiste

Challenge

Miles was tasked by Ella Henderson’s management company to secure a global brand ambassador partnership for the double-platinum, international award winning artist.

 

Solution

Miles approached Batiste, the producer of the UK’s No1 dry shampoo brand, brokering a haircare category global partnership.

 

Value

Ella is now the official face of the Batiste 2015/16 Ready For It campaign, celebrating this year’s ultimate hair care essential.

The partnership launched in the UK and with rollout across Europe, the US and Australia.

Throughout, Miles has ensured that Ella aligned with Batiste’s ethos and reflected the brand’s tone, personality while matching global brand objectives.ella batiste