What makes music & brands partnerships click?

Our very own Jacqui Green – Biz dev director for MILES – provides us with clues alongside expert views from MEC, Spotify and Sony Music.
A piece edited by BrandRepublic.

Sony Music, Spotify & MEC on brand partnerships in the music industry

Marketing talks to Sony Music’s Daniel Hall (senior director, insight & planning), Spotify’s Tom Kitchen (head of sales development, UK), Miles’ Jacqui Green (director of business development) & MEC Access’ Mark Knight (strategy director) at MEC’s Music Week about the increasingly popular brand & artist